IMAGINE concept art

The Attraction Development Process

Concept Development is the single most defining stage
in the evolution and success of the final production.

Our Attraction Development team of talented directors, producers, engineers and marketing experts draw on their international experience to dream up amazing creative concepts that ‘wow’ audiences, increase dwell times and most importantly, maximise your return on investment.

Our unique Attraction Development process is provided on a fee basis and includes site visits, strategy sessions, feasibility studies, market analysis, creative concept development and specifying the objectives and expectations of the proposed attraction.

The Attraction Development process is split into three phases:

  • Strategy Phase
  • Concept Phase
  • Design Phase


Laservision’s Creative Team uses a wide base of specialities and skills to deliver on Client expectations.

With our award-winning dramatic storytelling, art direction, and immersive attraction experience, our ‘Dream Team’ begins to produce the incredible imagery and narratives for your attraction.

This process may include:

  • Refining Concept
  • Art Direction
  • Storyboarding
  • Composition
  • Animation
  • Production
  • Post-production
  • Programming (onsite and offsite)


Our Creative Team’s ideas are brought to life in conjunction with our innovative engineering and technical departments. If the technology required to bring the concept to life does not exist, our Research and Development Team get to work to invent it!

This stage may include:

  • Software Engineering
  • Electrical Engineering
  • Hydraulic Engineering
  • Computer Engineering
  • Structural Engineering
  • Electronic Engineering
  • Mechanical Engineering
  • Mechatronic Engineering
  • Civil Engineering
  • Architectural Design
  • Prototyping
  • Fabrication
  • Machining


Under the direction of our Project Management teams, our installation specialists from around the globe come together to install the physical elements of the project.

This includes international leading specialists in:

  • Electrical
  • Mechanical
  • Software
  • Hydraulic
  • Structural
  • Mechatronic
  • Laser
  • Pyrotechnic and Special FX
  • Fabrication

Programming is finalised followed by thorough testing and client demonstrations.

Show Launch

With large-scale audiences and international media present, a flawless performance must be delivered. Laservision’s track record in achieving this target is well demonstrated.

Additional services around launch include:

  • High-definition capture of the Launch by our professional in-house content and media crew
  • Press generated with the production of press releases and interviews
  • Assistance with client marketing and PR activities
  • Professional photography and videography


Maintenance, Operations and Post-launch Support

The correct staff training and customer support are necessary to maintain the integrity of the attraction over time. Our Clients enjoy peace of mind with Laservision’s support services, leaving them free to focus on their business.

Laservision offers:

  • Regular maintenance
  • Operation services
  • Technical Manuals
  • Client crew training
  • After Sales Support
  • Warranties
  • Reprogramming attractions for special events
  • Show Upgrades