Our Approach

The Attraction Development Process

Concept Development is the single most defining stage
in the evolution and success of the final production.

Our Attraction Development team of talented directors, producers, engineers and marketing experts draw on their international experience to dream up amazing creative concepts that ‘wow’ audiences, increase dwell times and most importantly, maximise your return on investment.

Our unique Attraction Development process is provided on a fee basis and includes site visits, strategy sessions, feasibility studies, market analysis, creative concept development and specifying the objectives and expectations of the proposed attraction.

The Attraction Development process is split into three phases:

  • Strategy Phase
  • Concept Phase
  • Design Phase

Our Approach


Laservision’s Creative Team uses a wide base of specialities and skills to deliver on Client expectations.

With our award-winning dramatic storytelling, art direction, and immersive attraction experience, our ‘Dream Team’ begins to produce the incredible imagery and narratives for your attraction.

This process may include:

  • Refining Concept
  • Art Direction
  • Storyboarding
  • Composition
  • Animation
  • Production
  • Post-production
  • Programming (onsite and offsite)

Our Approach


Our Creative Team’s ideas are brought to life in conjunction with our innovative engineering and technical departments. If the technology required to bring the concept to life does not exist, our Research and Development Team get to work to invent it!

This stage may include:

  • Software Engineering
  • Electrical Engineering
  • Hydraulic Engineering
  • Computer Engineering
  • Structural Engineering
  • Electronic Engineering
  • Mechanical Engineering
  • Mechatronic Engineering
  • Civil Engineering
  • Architectural Design
  • Prototyping
  • Fabrication
  • Machining

Our Approach


Under the direction of our Project Management teams, our installation specialists from around the globe come together to install the physical elements of the project.

This includes international leading specialists in:

  • Electrical
  • Mechanical
  • Software
  • Hydraulic
  • Structural
  • Mechatronic
  • Laser
  • Pyrotechnic and Special FX
  • Fabrication

Programming is finalised followed by thorough testing and client demonstrations.

Our Approach

Show Launch

With large-scale audiences and international media present, a flawless performance must be delivered. Laservision’s track record in achieving this target is well demonstrated.

Additional services around launch include:

  • High-definition capture of the Launch by our professional in-house content and media crew
  • Press generated with the production of press releases and interviews
  • Assistance with client marketing and PR activities
  • Professional photography and videography


Our Approach

Maintenance, Operations and Post-launch Support

The correct staff training and customer support are necessary to maintain the integrity of the attraction over time. Our Clients enjoy peace of mind with Laservision’s support services, leaving them free to focus on their business.

Laservision offers:

  • Regular maintenance
  • Operation services
  • Technical Manuals
  • Client crew training
  • After Sales Support
  • Warranties
  • Reprogramming attractions for special events
  • Show Upgrades

Permanent Attractions

Our Permanent Tourism Attractions and Night Time Spectaculars are created to astound and delight large-scale audiences measuring in the tens-of-thousands each night and millions over the last three decades. This cutting edge and high-impact form of entertainment surrounds an audience to create an immersive and consuming experience across the senses of sight, sound and touch. Spanning water, land and sky, a LASERVISION Attraction can tell a story or provide a creative spectacular experience to bring entire cities to life. LASERVISION continues to transform iconic locations and cities around the world. Visit our attractions here.

Our night time spectaculars and permanent creative attractions combine a large range of technologies including High-powered Lasers, Lighting, Immersive 3D Sound, Fountains, Water Screens, High Definition and 4K Video  Projection, Pyrotechnics and Special FX. Explore our Technologies here.

“Spectators in their millions stood breathless.”

Professional Lighting Design Magazine, Germany

Projection Mapping

Our world-class Projection Mapping installations have earned elite status for being the largest and most sophisticated around the globe. Specialising in permanent and semi-permanent solutions for our clients, we are able to provide increased ROI for the life of the installation.

By projecting beautiful imagery over complex architecture and surfaces we create immersive content for advertising, sponsorship, national day celebrations, and other special events, as well as in our permanent tourism attractions.


DFC_IMAGINE_Video Projectors 2_Laservision_HD

Our specialised hardware and software solutions, such as the XHD Video Server and Digital Data Pump III allow for unprecedented levels of control and performance in the most complicated of projection scenarios; allowing large arrays of projectors, 4K resolutions, incredible brightness levels and reliable operation.

“World’s Largest Permanent Projection Mapping”

—Guinness World Records, for Dubai Festival City’s ‘IMAGINE’

Special Events

Laservision’s Special Events and presentations engage and retain an audience by enhancing an event or presenting a concept, product or idea. Laservision Special Events generate unparalleled energy and emotion.

Some of the world’s biggest parties have been brought to life by Laservision. Our sophisticated control systems have made complex multimedia solutions possible for not only permanent installations but also Event Spectaculars.

Special Events can combine a large range of technologies including high-powered Lasers, Lighting, Surround Sound, Fountains, Water Screens, HD and UHD Projection Mapping, Pyrotechnics and Special FX. Explore our Technologies here.

“Your team achieved the impossible and reduced these sophisticated audiences to the delighted condition of ‘kids on a Christmas morning’.”

Toshiba, General Manager

Symphony of Lights, Laser Light Show, Hong Kong - Laservision

Architectural Lighting

Architectural Lighting displays aim to reveal, celebrate and enhance the form of architecture by the use of dynamic lighting technologies. Whether it be for the purpose of enhancing Brand Identity, increasing visitation or celebrating cultures and events, Laservision’s Architectural Lighting solutions will deliver an unforgettable display.

Experienced in numerous lighting technologies, including cutting-edge energy efficient and dynamic alternatives to standard offerings, Laservision has created a number of iconic Architectural Lighting displays around the globe. Visit our portfolio here.

Hong Kong Architectural Lighting


“The most Spectacular Lighting Extravaganza ever produced!”

Fun World Magazine, USA

Softstop Barrier System, Water Screen, Traffic Tunnel Safety - Laservision

Softstop™ Emergency Barrier System

The Softstop™ Barrier System solution was developed from LASERVISION’s government endorsed Research & Development facility. The emergency response system was primarily designed for vehicle tunnels and has the key objectives of safety (prevention of vehicles entering a dangerous environment) and infrastructure protection.

This system creates the illusion of a solid surface that instantly blocks traffic. The Softstop™ Barrier System produces a pseudo holographic image that appears to float in mid-air, commanding the attention of the motorist, making the “STOP” message impossible to miss!

Unlike conventional warning lights, signals or signs that appear in the peripheral vision of drivers, the Softstop™ Barrier System is the only visual messaging system that appears in the direct view of the driver’s vision. Should the driver be unable to stop in a timely manner, they are able to pass through the wall of water. This soft barrier also allows for emergency vehicle access and the safe exit of existing pedestrians and vehicles from the tunnel.

Additionally, a myriad of other fail-safe and preemptive strategies make Softstop™ a highly effective rapid response barrier system. Read more about our innovative product here.